Because we DO know the marketing world, the agency world, and the needs of small businesses very well - this is a market we've been in for 10+ years.
The content is designed to be educational in nature regarding key marketing topics that businesses need help with or would be interested in reading about—social media marketing, Facebook advertising, SEO, mobile, email marketing, topics related to managing and growing a business, etc. The content will not mention any specific service offerings, nor will it mention your company specifically. It will be solid, educational, current and relevant content that is designed to position you as a trustworthy expert.
That being said, take our content and modify however you'd like. Think of it as a 'head start' on your content marketing so you aren't starting from scratch each day!